The Role:
The Chevrolet Retail Marketing team is responsible for leading Chevrolet’s retail go-to-market campaigns. This position will actively assist in monthly retail messaging strategy and execution while providing subject matter expertise and guidance to cross-functional teams and senior leadership. This individual will lead and support relations with several external partners. Day to day activities will involve a high level of flexibility, the need to make independent decisions, while maintaining accuracy, creativity, and initiative. This is your opportunity to work on this iconic automotive brand and join a dedicated, fast paced, dynamic and highly engaged team.
KEY RESPONSIBILITIES/ACCOUNTABILITIES
- Assist the Retail Marketing Manager in Chevrolet GTM strategy and execution
- Independently pursue opportunities to strategically position Chevrolet’s most important nameplates with retail messaging
- Assist in the development and deployment of Retail Scope of Business and Retail Run the Business
- Manage relationships with external partners (creative agencies, media agencies, adjacency support organizations)
- Provide cross functional collaboration on retail strategies
- Serve as the primary subject matter expertise on digital go-to-market messaging tactics (dealer website of choice, social, display)
- Collaborate with Chevrolet’s Tier 3 team to ensure the GTM strategy is effectively implemented across dealer websites
- Support the development and execution of strategic initiatives for Chevrolet’s Local Marketing Association.
- Act as a key communication conduit to the Chevrolet Regional Operations team
- Assist on the understanding and execution of GM/GMF incentives & programs
- Employee will be required to perform duties outside of normal scope on occasion
MINIMUM QUALIFICATIONS/REQUIREMENTS:
- 5+ experience within the automotive industry, preferably in sales, marketing, planning, or product management
- Ability to think strategically and integrate many different perspectives and viewpoints
- Must be able to generate, comprehend and display information from various data sources into a cohesive story that explains the key drivers
- Knowledge of automotive market, GM products and competitive environment
- High level of computer and systems skills (including Excel, Word, and PowerPoint)
- Occasional travel is required
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