Develop IFX GC Marketing Automation strategy adapted to local digital environment and tools and collaboration module by aligning with regional and global stakeholders togetherDesign diverse & personalized customer digital journeys in GC based on customer behavior with different purpose by leveraging marketing automation tools such and engaging with customer via different touch points Execute personalized email marketing campaigns based on user requirements across the customer digital journey, including content management, user engagement, and performance achievement, with continuous structural optimization and enhancement. Establish a robust Marketing Automation measurement framework to track campaign performance, and use data to optimize the strategy Collaborate with other DCI colleagues to drive digital synergy and innovation via project based Support other digital marketing related tasks and projects as assigned. Bachelor or master's degree in marketing, Communications, digital platform technology or a related field. Minimum 5 years of experience in digital marketing or relevant Marketing Automation capability, with a focus on Marketing Automation campaign strategy and execution or platform technology Proven track record of success in developing and executing digital marketing campaigns or relevant marketing automation technology know how Strong understanding of the digital landscape in the Greater China region, including consumer behavior, competitor activity, and market trends. Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions. Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. Excellent presentation and rhetoric skills both in English and Chinese Work experience in international environment and ability to undertake multiple tasks under pressure Understanding of distribution business and semiconductor products is preferred We are on a journey to create the best Infineon for everyone. This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills.
