Position Overview
The
Data Visualization & Audience Insights Lead will drive the development and design of dashboards, performance reports, and executive-level audience insights to support Connected Marketing Funnel initiatives that unify the customer experience across Stellantis U.S. Brand Tier 1-Tier 3 channels. This role goes beyond building visuals - it tells the story behind the numbers, translating customer behavior into marketing impact.
The individual will partner with analysts, business leads, and agency teams to define reporting needs, identify data sources, support test measurement, and communicate insights. They will also act as a key liaison between the Customer Data and the Digital Analytics teams to ensure unified customer data is leveraged effectively.
Success in this role requires strong data fluency, visualization skills, and storytelling capabilities, along with a deep understanding of the customer journey and how to communicate audience-level performance across touchpoints.
Key Responsibilities
Performance Reporting & Visualization
- Lead the end-to-end delivery of performance reporting data visualization for cross-tier marketing initiatives
- Design and build dashboards and reports using Power BI, Excel, and other visualization tools
- Work with internal analytics and agency analysts to shape the story behind performance metrics and shareable insights
- Ensure consistency in reporting visuals, language, KPIs, and definitions across stakeholders
Data Strategy & Enablement
- Collaborate with internal and external teams to align on data availability, logic, and readiness for visualization
- Proactively identify gaps in reporting inputs and work to resolve them for future use cases
- Act as the bridge between the Customer Data Platform and reporting needs, ensuring audience-level data is properly surfaced and applied
Cross-Functional Collaboration
- Serve as a connector between Customer Data & Analytics, internal business leads, analysts, test & learn, and agency partners
- Align visualization and performance reporting with connected marketing funnel goals and audience strategy
- Share performance stories and test outcomes with stakeholders in a business-relevant and visually clear format
Basic Qualifications
- Bachelor’s degree in Marketing, Analytics, Design, or a related field
- 5+ years of experience in data visualization, performance reporting, or marketing insights
- Hands-on experience with data visualization tools such as Power BI, Excel, etc...
- Strong understanding of customer journey analytics, audience segmentation, and test measurement principles
- Ability to gather reporting requirements, define data needs, and translate into clear visual outputs
- Experience working with Customer Data Platforms (CDPs) and knowledge of data unification and audience strategy is preferred
- Strong communication and storytelling skills; able to present complex findings clearly to cross-functional teams
- Comfortable working in a fast-paced, cross-tier environment with multiple agency and internal partners
- Basis SQL
- Customer Data Platforms and Audience Strategy Development a plus
- Automotive or multi-tier marketing experience a plus
Our Benefits — Designed With You In Mind
Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.
Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.
Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans
We Help You Plan For The Future With
- An employer match on contributions to your 401k, Roth, and Catch-Up plans
- An employer contribution, even if you don’t contribute
Income Protection & Insurance Options
Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.
Company Vehicle Lease Program
Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.
Support for Your Growth and Giving Back
We believe in investing in your future and your passions:
- Tuition reimbursement
- Student loan refinancing programs
- 18 paid volunteer hours each year to make a difference in your community
And so much more!
When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
EOE / Disability / Veteran
