ABOUT THE ROLE:
Nashville Superspeedway is a key location in a nationwide network of the Speedway Motorsports family across the country.
Nashville Superspeedway is seeking a Marketing Coordinator to play an integral role in the growth of our organization. This position may also be selectively asked to assist other Speedway Motorsports facilities as needed.
The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is done by holding themselves and their teammates accountable for taking our best practices “the last mile” – optimizing them for maximum value to all of our stakeholders while sharing insights on how to improve our company. The ideal candidate will also be a productive and proactive self-starter who is passionate about his/her duties and willing to put forth the extra effort to achieve excellence.
RESPONSIBILITIES:
· Assist Director of Marketing with the development and execution of brand strategy, promotion, and grassroots marketing
· Responsible for the scheduling and execution of all social media (both paid and organic) and text message marketing; designed to engage, inform and entertain
· Responsible for working with Director of Marketing to track and execute all paid social media posts
· Provide support and assistance in the execution of all outbound email marketing
· Provide support and assistance in maintaining Nashville Superspeedway’s website and app
· Track and analyze results of marketing campaigns
· Monitor social media trends and create topical, relevant speedway-centric content in accordance with speedway brand standards
· Manage social media needs of speedway partners, working with Corporate Sales department to plan and execute all deliverables within the scope of the speedway’s overall social media plans
· Support marketing and fan experience initiatives around NASCAR weekend by leading the social media content team, creating shot lists, scheduling content and assisting in additional marketing activations as needed
· Assist Director or Marketing with the development of comprehensive grassroots marketing strategy that will establish and amplify NSS’ community presence, partnerships and activations at select events within the Middle Tennessee communities
· Assist in executing grassroots marketing strategy by preparing marketing and promotional items
· Play an integral role in the execution of marketing and media events by providing support leading up to and during events
· Assist execution of promotional efforts for all secondary track or rental events
· Other duties as assigned
MINIMUM REQUIREMENTS:
· Two to five years of experience in marketing, communications, public relations and/or event production
· Excellent organizational skills and a strong attention to detail
· Superior verbal/written communications skills
· Strong leadership, project management and analytical skills
· A self-starter, energetic, resilient, enthusiastic and a determination to ensure that deliverables, timelines and objectives are achieved.
· Knowledge and ability to think strategically about brand building and revenue generation
· Entrepreneurial and optimistic spirit
· Ability to work well with multiple stakeholders across the company, agency and client organizations.
· Proficiency in Adobe Creative Suite
· Position requires ability to work nights and weekends
· Position will require travel through Speedway Motorsports workshare program to other facilities to support other events, including at least two (2) additional weekends each year
· Bachelor’s degree required
The above description denotes some of the specific characteristics which are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
