This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, or Mountain View], you are expected to report to that location three times a week, at minimum.
The Role
The Strategist for CRM Analytics & Insights plays a pivotal role in leveraging customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands. This role blends strategic thinking with hands-on analytics, supporting CRM campaign performance, customer lifecycle insights, and cross-functional collaboration. The ideal candidate will have experience in CRM analytics, marketing technology, and data storytelling, with the ability to translate insights into actionable strategies.
What You’ll Do
- Analyze CRM influence on customer lifecycle engagement, retention, and conversion.
- Collaborate with product development and provide requirements to further CRM performance dashboards and reports using tools like Tableau or Power BI.
- Collaborate with marketing and media teams to identify key questions and deliver actionable insights.
- Support campaign measurement, closed-loop reporting, and customer profile analysis.
- Translate complex data into strategic recommendations for CRM optimization.
- Work with data scientists and engineering teams to ensure data quality and integration across platforms.
- Contribute to the development of CRM measurement frameworks and best practices.
- Support CRM system enhancements and data ingestion requirements.
Your Skills & Abilities (Required Qualifications)
- Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field.
- 5+ years of experience in CRM analytics, digital marketing, or customer lifecycle analysis.
- Proficiency in CRM platforms (e.g., Salesforce, Adobe Experience Platform) and marketing automation tools.
- Experience with data visualization tools (e.g., Tableau, Power BI) and querying languages (e.g., SQL, Python).
- Strong analytical and problem-solving skills with attention to detail.
- Excellent communication skills and ability to present insights to non-technical stakeholders.
- Ability to work independently and collaboratively in a cross-functional environment.
