The Brand & Business Manager is the strategic lead for one or more nameplates within the Alfa Romeo product portfolio. This role is responsible for defining and executing the go-to-market strategy across the entire business cycle of each vehicle, from product definition to end-of-life. He/She drives alignment across product content, pricing, volume planning, marketing strategy, network development, sales performance, profitability, incentive recommendations, and lifecycle management. This position acts as the central point of coordination between brand strategy and business execution, ensuring the brand’s positioning and financial objectives are consistently achieved.
Strategic Functions
- Develop effective product positioning by conducting competitive pricing index analysis, aligning brand heritage with luxury market expectations, and defining volume, mix, and pricing forecasts.
- Evaluate market insights, including customer demographics, inflow/outflow trends, competitor cross-shopping behavior, and key purchase drivers/barriers.
- Identify and assess opportunities in fleet sales in collaboration with the Fleet team.
- Partner with Zone Sales & Aftersales Managers to gather market feedback, identify regional commercial opportunities, and align Car Sales, Parts and Services strategies.
- Partner with Dealer Development field support to define and ensure all dealers process, brand Image, installations look and feel, etc.
Operational Functions
- Oversee coordination with the Supply Chain team to manage stock levels, production planning, vehicle ordering, allocation, and logistics.
- Lead all pricing activities: determine pricing strategy, build pricing ladders, issue pricing bulletins, and maintain competitive price positioning.
- Ensure accuracy and consistency across all product touchpoints: training materials, catalogs, digital assets, and product guides.
- Support product launches through media walkarounds, interviews, and product presentations.
- Create strategic briefs for marketing and advertising campaigns (key messages, target audience, product features).
- Prepare and present business cases to Product Committees to secure executive-level product approvals.
- Conduct regular visits to the Alfa Romeo dealer network to ensure alignment with brand standards and luxury customer experience.
Resource Management
- Develop and lead the Brand & Business department strategy for Alfa Romeo, with clear short-, mid-, and long-term objectives.
- Collaborate with internal stakeholders at the national and corporate levels within Stellantis and Alfa Romeo global teams.
- Provide ongoing team mentorship and ensure cross-functional alignment.
Experience
- 10 years of minimum experience, 3-5 years in this position in the automotive industry
- Bachelor’s degree
- Master’s degree desirable
- Full English (fluent)
- Marketing background or professional experience, preferable in Luxury Market
- Finance, business management capabilities
- Network experience in commercial and / or aftersales areas
Technical Knowledge
- Marketing Product and portfolio product management
- Brand Management
- Pricing & Incentives management
- Supply chain process
- Aftersales Knowledge (no limitative)
- Customer Experience Oriented
At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.
