Tasks
As a team, we...
...work passionately to ensure that the Porsche brand remains desirable and relevant in the future. Our team is a creative think tank that sets strategic impulses for the brand, builds strong partnerships, and creates innovative brand experiences – from sports and culture to digital worlds and gaming. We are convinced that the brand is at the heart of our success and the key to winning new fans and delighting existing customers. If you're interested in helping shape the future of one of the world's most valuable luxury brands, you've come to the right place.
Start: October 2025
Duration: 6 months
What can you expect?
Comprehensive insights into the Porsche working world
Work on the strategic direction of the brand and its measurement and management based on the needs of the target groups
Impulses for the further development and implementation of the marketing strategy
Review and further development of brand-appropriate communication
Work on the internal branding concept
Initiatives and projects for the internal transfer of brand knowledge
Further development of the corporate identity guidelines
Requirements
What sets you apart?
A place for a business degree with a focus on marketing, brand management, or a similar field (at least in the third semester or in the gap year between bachelor's and master's degrees)
Ideally, initial practical experience in the areas of brand management, strategic marketing, communication studies, media management, or similar
Creativity, an innovative approach, and a good visual understanding
Ability to structure and flexibility
Confident use of MS Office, especially Microsoft Excel and PowerPoint
Motivation to actively contribute and drive issues
What do we offer?
Exciting internship in global brand management
Full integration into an international, dynamic team
Independent work and the opportunity to demonstrate your expertise in exciting projects
International events and partnerships
Exclusive insights into the strategic brand management of a modern luxury brand
Interface work and cross-disciplinary exchange within the department
Flexible working hours and mobile learning as agreed upon within the team
An active internship community
Sounds good? Then we should get to know each other.
For more detail, salary and company information, use the apply link
