Fan Engagement & Acquisition Manager
Brackley, UK
At the Mercedes-AMG Petronas Formula One Team, a group of passionate and determined people work to design, develop, manufacture and race the cars with the aim of fighting for world championships each and every year.
Whether working in our Operations, Technical, Race or Business Support functions, we are all in and aspire to build the greatest team in the history of our sport.
Every individual plays their part. No stone is left unturned in the chase for every tenth of a second. The history of our sport is long and rich, and we are continuing our journey with renewed effort year on year. Record books remember the names of a few, but history is written by the many.
About the Role:
We believe connection should be meaningful and rewarding. That’s why we’re building best-in-class experiences across every touchpoint - engaging fans, driving growth, and delivering value to our Team and Partners. Every fan counts and every interaction is a chance to deepen that connection.We’re looking for a talented Fan Engagement & Acquisition Manager to join our Commercial Strategy & Insight team in a pivotal new role.
You’ll work cross-functionally across E-Commerce, Communications, and Media to craft seamless, insight-led journeys that turn passion into loyalty and loyalty into revenue. From CRM campaigns to loyalty programme strategy, your work will sit at the intersection of fan experience and commercial value.
Drive performance through A/B testing, campaign KPIs (e.g. LTV, CPA, churn), and ROI tracking.
Significant experience in CRM, lifecycle marketing, or fan engagement (ideally in sport, entertainment, or e-commerce).
You’re a fan-first marketer with a head for data and a heart for storytelling. You see every click, conversion, and campaign as part of a bigger journey and you’re driven to optimise every touchpoint.
Curious, innovative, and commercially minded, you understand what makes supporters tick, and how to turn insight into impact.
Our riverside campus is powered by 100% renewably sourced energy and includes an on-site gym, exercise studio, subsidised restaurant, and on-site parking with EV chargers.
We also offer a competitive benefits package including a generous bonus scheme, Mercedes car lease scheme, private medical cover, life assurance, and 25 days’ holiday. We pride ourselves on our family-friendly culture and team-wide focus on well-being.
At the core of our performance is our people. Every member of our team plays a part in our success, both on and off the track. We foster a high-performance, innovative culture where collaboration, respect and excellence are expected and celebrated.
Through our Accelerate 25 programme, we’re committed to building a more diverse and inclusive team - because we believe the best teams are those that reflect the world around them.
We will ask you to complete a questionnaire as well as submitting a cover letter and CV. Please upload your cover letter and CV as one single PDF file.
