Description
This is a hybrid role, this position requires to work 3 days on site 2 days at home remote on a full-time basis KEY RESPONSIBILITIES Form the strategic vision and plan for individual nameplates and own the media planning process Manage our Media AORs and media operations process Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans Effectively own and manage the allotted budget and drive appropriate investments and mix Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels Meet with media partners and evaluate offerings for brand fit Liaison with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads Create and Lead Test & Learn media initiatives Present and inform leadership across sales and marketing of media plans Work with internal stakeholders to identify and implement new media strategies Monitor and analyze key performance metrics; optimize campaign activities REQUIRED CORE COMPETIENCIES: Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future Thinks strategically and navigates effectively though complex situations Analytical data experience Ability to deliver results in an ambiguous environment Strong communication skills and the ability to influence Excellent research and presentations skills Takes initiative, is proactive, and composed under pressure
Additional Description
REQUIRED QUALIFICATIONS: Minimum of 5 years of marketing with a preference for media experience and managing one-to-one targeted campaigns Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes Experience working with or for media agencies Successfully manage multiple projects and deadlines Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making Outstanding oral and written communication Bachelor’s degree required, preferred in marketing, business or other related fields In case you need any reasonable adjustment to continue with your process, let your recruiter know. Remember to attach your CV when applying to this vacancy. SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future Non-Discrimination and Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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