This rol e is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week. GM Canada’s Marketing Technology team is seeking a Media Innovation Lead to drive the evaluation, testing, and implementation of emerging technologies that power and optimize paid media activation. This role will be responsible for identifying forward-thinking media solutions, managing pilots and proof-of-concepts with key media partners, and ensuring seamless integration and scalability across GM’s paid media ecosystem. This individual will work cross-functionally to identify and scale solutions that enable more efficient and effective paid media activation, supporting brand growth. The ideal candidate brings a unique combination of strategic thinking and hands-on technical expertise, along with a strong foundation in paid media, digital marketing, data, and media planning. Duties and Responsibilities: Identify and evaluate innovative media technologies and tools with our key media partners that enhance paid media performance, efficiency, and scalability Lead testing and validation processes for new media technologies, including proof-of-concepts and pilot initiatives Lead the creation and execution of success metrics and analysis plans for pilot initiatives to drive adoption decisions Develop recommendations and lead the selection of media innovative solutions, include the creation of business cases, as needed, to support business alignment, investment, and implementation Partner with key paid media partners along with internal paid media and operational teams to assess integration readiness and drive platform onboarding Manage the implementation and roll out of the technology solutions throughout GM Canada’s organization Develop and maintain a media innovation roadmap, aligning innovation efforts with GM Canada’s business and marketing priorities Act as the subject matter expert on emerging media tools, educating external and internal stakeholders on capabilities, best practices, and value to the business, while also supporting training and enablement initiatives as needed Provide and/or facilitate communication of media technology platform updates to GM Canada’s cross functional teams and agency partners who are involved in paid media Work with internal and external stakeholders to facilitate any export of data required for integration with other data sources, overarching media analysis, or reporting tools Collaborate with GM Canada and partner analytics reporting and operations teams to ensure new tools support measurable outcomes and performance Support governance and compliance by ensuring technologies meet GM Canada’s privacy and security standards
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