Set Up All Action Plans And Animations For The Parts Distribution Animation (sell-in) And Per Channel (sell-out 1) To Support EE Ambitions In The 360° Portfolio And The Growth Of The IAM Channel
- PARTS DISTRIBUTION ANIMATION: Define and monitor sell-in animations to our Distrigo network on the 360° portfolio.
- AR: Define all dedicated animations to promote the 360° in our AR network. Focus on parts loyalty.
- ERCS/IR: Define all promotional assets and program to conquest the IAM channel, including tooling and B2N services and promoting the SBMB catalog.
- Eurorepar Car Service : strengthen the channel development
- Benchmark the competitors, the IAM players and more generally all ways to incentive a network in term of animation and commercial plans to be disruptive and attractive
PERFORMANCE MONITORING
- Monitor the performance of all actions in the dedicated channels (T/O, profitability)
- Parts loyalty KPIs
- Accuracy of forecasts and animations based on results
- Share the best practices within the countries, within the networks
PROMOTIONAL ACTIONS
- Setup of the specifications for external suppliers running the promotions
- Run the tender with the support of purchasing
- Manage the relationships with external suppliers
- Follow-up of the expenses
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