Remote/Hybrid: This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.
Submission : Along with your resume, please include a link to your active social media channel displaying your portfolio of content creation and social executional capabilities (brand, outlet or personal content), on your resume or application materials.
Overview:
We are looking for a highly skilled and dynamic Senior Social Media Content Creator to join the GM Social Media & Global Marketing team at a leading vehicle brand in our portfolio. With proven leadership experience in social media content creation and brand storytelling, you will take the lead in conceptualizing, producing, and executing innovative and engaging content for TikTok, Instagram, YouTube Shorts, and other key platforms. You will work independently, and with brand strategists to elevate the brand's digital presence, creating content that resonates with a broad audience while staying at the forefront of trends and cultural shifts. As a Senior Content Creator, you will also play a key role collaborating with junior team members and contributing to the strategic direction of the content calendar.
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Content Creation & Strategy: Independently conceive, shoot, edit, and produce high-quality, platform-optimized content that amplifies brand presence across social platforms (TikTok, Instagram, YouTube Shorts, etc.).
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Trend Integration & Innovation: Drive trend-forward content and identify emerging social media opportunities. Stay ahead of industry trends, content formats, and audience preferences to consistently deliver engaging material.
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Cross-Functional Collaboration: Work closely with internal marketing, social strategy, and agency teams to develop fresh, creative content ideas and execute them seamlessly across platforms.
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Performance Tracking & Growth: Focus on driving measurable results, improving social media metrics, and increasing brand engagement across social channels through high-quality, shareable content.
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Experience: 5+ years in social media content creation, video production, or editing for a brand, publisher, or self contracted creator. Experience leading content strategies and creating content independently for brands or clients.
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Technical Skills: Advanced proficiency in video capture and editing software, including Adobe Premiere Pro, Photoshop, CapCut, and other editing tools.
