Organizational area: Product Planning
Scope: Global
Location: Modena or Turin/Hybrid (50%)
Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.
Maserati has been part of the Fiat Group since 2005 – now Stellantis.
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally.
Maserati is now looking for new talents to join the #Maserati Team.
MISSION
The Market Research Team plays a strategic role both at central and regional levels. The Senior Market Researcher will be responsible for leading end-to-end research projects — from the initial concept and survey implementation to data analysis, reporting, and presentation of findings. The core objective of this role is to support business and product development by providing actionable insights that guide strategic and tactical decisions. The value added is measured by the clarity, relevance, and impact of how research outcomes are delivered to stakeholders.
RESPONSIBILITIES AND DUTIES
- Translate complex business needs into clear and concise research briefs for external agencies
- Identify and recommend the most suitable research methodologies and techniques based on project objectives
- Collaborate with the Purchasing team to select the most appropriate research agency, considering methodology, timelines, and budget constraints
- Design and manage both qualitative and quantitative research plans to address specific business questions
- Oversee the development of research instruments, including questionnaires and moderator guides
- Review and validate analyses and reports provided by agencies to ensure accuracy, strategic relevance, and actionable insights for internal stakeholders
- Communicate research findings effectively to stakeholders at all levels, including Senior Management, ensuring insights are impactful, clear, and aligned with business objectives
REQUIREMENTS
- Strong analytical skills; ability to work with large datasets and extract actionable insights
- Proven experience with qualitative research methods (e.g., in-depth interviews, online diaries, focus groups)
- Experience managing external research agencies and partners
- Proficiency in PowerPoint and Excel; knowledge of SPSS and advanced statistical techniques (e.g., cluster analysis) is a plus
- Master’s Degree in Statistics, Sociology, Psychology, Social Sciences, or Business Management
- Minimum 5 years of experience in Market Research, ideally as a Senior Project Manager within a B2C company or a research agency
- Background in the automotive or luxury goods sectors preferred
- Full professional proficiency in English and Italian; other languages are a plus
- Excellent storytelling and presentation skills, with the ability to communicate insights clearly and persuasively to all levels, including senior executives
- Capable of working independently and collaboratively in a cross-functional environment
- Naturally curious and creative, with a continuous improvement mindset
- Willingness to travel occasionally for international business needs
OUR RECRUITMENT PROCESS
As a first step, your CV will go through our screening: feel free to customize it to express who you are and to tell us about your most relevant experiences and characteristics.
In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a first call where we will know each other; you will tell us something more about yourself and your interest in Maserati, while we will be available to answer your questions.
The selected profiles will meet the HR Business Partner and the Hiring Manager.
Please note that we don’t accept Email-Applications!
WHAT WE OFFER
Being part of the Maserati will give you the chance to work within an international work environment, leading and contributing to different projects in cooperation with cross-region teams. You’ll be able to work remotely and by a flexible schedule, while benefiting from dedicated welfare programs and continuous learning and development opportunities - we make an extensive range of internally and externally run courses available for all our employees. Benefits will be discussed with you by your recruiter during the hiring process.
DIVERSITY & INCLUSION
At Maserati, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.
Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.
