Marketing Executive
Application Deadline: 28 April 2025
Department: Marketing
Employment Type: Permanent - Full Time
Location: Silverstone
Description
Silverstone, the home of British motorsport, is looking for an ambitious and forward-thinking Marketing Executive to drive success across a diverse portfolio of offerings from Formula 1, to Karting, to our packed calendar of Public Events.
This role is your chance to work on the day-to-day marketing operations, delivering world-class campaigns, events, and initiatives aligned with Silverstone’s ambitious strategic goals. You’ll be part of a talented team pushing boundaries, increasing engagement, growing revenues, and maintaining Silverstone’s position as a global leader in motorsport and leisure.
If you thrive on challenges, love creating unforgettable experiences, and want to work where motorsport magic happens, this is your dream role.
Key Opportunities
Unparalleled Events - Be at the forefront of promoting some of the most thrilling events in the world, including the legendary Formula 1 British Grand Prix, which attracts over 480,000 fans across four electrifying days. Oversee a calendar packed with over 40 high-octane racing events and showcase Silverstone as the beating heart of motorsport excitement.
Year-Round Leisure Experiences - Take charge of marketing Silverstone’s incredible 52-week leisure offering including driving on the famous circuit, behind-the-scenes tours, karting, race simulators, and retail experiences. Your vision will ensure Silverstone is a year-round leisure destination and that every visitor leaves with memories to treasure.
Key Responsibilities
- Co-ordinate the delivery of a cross-channel calendar of marketing activity, ensuring cohesive messaging and strategic alignment across all marketing efforts.
- Ensure Silverstone’s marketing campaigns calendar is kept up to date across a wide range of Products.
- Schedule, build and distribute Silverstone’s email marketing output, working alongside the CRM Manager to define and segment audiences.
- Support the Digital team to continually measure effectiveness, efficiency and success of campaigns to create actionable insights to refine strategies and improve performance.
- Write and proofread copy, paying close attention to brand guidelines and tone of voice.
- Support the wider Marketing team on updating content on Silverstone.co.uk.
- Prepare briefs for both the Digital and Content internal teams, supporting them to deliver requirements for Silverstone products, ensuring deadlines are met and work is to the highest quality.
- Produce regular status reports for Silverstone products, ensuring internal and external stakeholders are updated and informed about marketing plans and campaigns.
- Support in the management of both paid and organic media plans, working alongside the wider Marketing team to define audiences, creative and channels to optimise campaigns.
- Assist the wider Marketing team with financial administration such as supplier invoicing and raising POs.
- Stay at the forefront of the latest marketing trends, sharing ideas and inspiration with the team.
Skills, Knowledge and Expertise
What You’ll Bring:
- Exceptional project management skills, able to juggle priorities and meet deadlines in a fast-paced environment.
- Strong communication and interpersonal skills to build relationships and influence stakeholders at all levels – both internal and external.
- Forward thinking with a strong grasp of market trends, and the digital landscape.
- Ambition, enthusiasm, reliability and a strong work ethic.
- A self-starter with a proactive can-do attitude.
- Strong attention to detail.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
