As a Commercial Operations Manager at Formula 1, you will play a pivotal role in driving revenue growth and maximising commercial opportunities. You will be responsible for developing, implementing, and optimising growth initiatives that align with Formula 1’s commercial objectives. This role involves collaborating with cross-functional teams to create compelling propositions for commercial partners, enhancing fan engagement and expanding Formula 1’s global footprint. This role will work closely with Commercial Partnerships, Licensing, Hospitality, Marketing, as well as collaborate with Legal and Finance – to ensure both partners’ and Formula 1’s commercial objectives are met. Responsibilities include:
Accelerate Sustainable Commercial Growth
Develop and execute commercial strategies to drive growth across commercial partnerships, licensing, experiential, hospitality, and marketing.
Identify and evaluate new business opportunities, market trends, and competitive dynamics to inform strategic decision-making and maximise commercial potential.
Conduct financial modelling, revenue forecasting, and performance analysis to support commercial planning and optimize monetization strategies.
Develop and present business cases, strategic recommendations, and performance reports to senior management and other key stakeholders.
Monitor the effectiveness of commercial initiatives, identifying opportunities for improvement and adapting strategies to changing market conditions and consumer behaviour.
Support on Deal & Sales Operations
Manage proposition development, alongside a sales counterpart, for high investment deals with prospective partners and renewals with existing partners of Formula 1.
Work closely with internal departments to ensure Formula 1’s commercial inventory is appropriately and proportionately offered to partners.
Develop term sheets (Heads of Terms), ensuring they address both key partner objectives and delivering sufficient margin to Formula 1.
Attend and contribute to meetings and workshops with clients during the sales process where appropriate.
Help to close partnership deals with a smooth transition from commercial terms to long-form agreements, working closely with Formula 1’s Legal team.
Ensure a smooth handover of new partners to the Partnership Management team for ongoing support.
Internal Team Support
Manage reporting processes for senior stakeholder updates.
Collaborate with internal teams to create integrated commercial propositions that enhance fan engagement and partner value.
Stay abreast of industry trends, emerging technologies, and best practices to ensure Formula 1 remains at the forefront of innovation and commercial success.
Qualifications & Experience
Bachelor’s degree in Business, Economics, or a related field; MBA or equivalent experience is a plus.
Extensive experience in commercial strategy, business development, or related roles, preferably within the sports, entertainment, media, or tech.
Proven track record of developing and executing successful commercial strategies and managing high-value partnerships.
Strong analytical and financial modelling skills, with the ability to translate data into actionable insights and strategies
Excellent communication and presentation skills, with the ability to influence and build relationships with internal and external stakeholders.
Experience working in a fast-paced, dynamic environment with the ability to manage multiple projects and priorities effectively.
Passion for motorsport and a deep understanding of Formula 1’s global brand and fanbase is highly desirable.
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