F1 is looking for a Marketing Manager to join a newly structured team who will develop and deliver the market-level activation of the F1 brand in the Americas, forging strong links with the marketing teams of our promoters, media rights holders and global partners, helping them maximise their relationship with F1, ensuring they are aligning with the key messages and brand positioning of the sport in their own communications, and delivering support on F1’s channels where it is possible and appropriate to do so.
Reporting to the Head of Brand, and taking lead from the global marketing strategy and strategic growth plan, the Marketing Manager (Americas) will develop and deliver a year-round marketing campaign above and below-the-line, for growing brand awareness and engagement of new fans for the sport tailored to the specific consumer needs in The Americas, harnessing the key touch points of the races in the market and other relevant global locations.
Main Duties & Responsibilities
Building a deep understand of the consumer landscape for Sports and Entertainment within market, working with the insights team to identify target segments to achieve F1’s growth and engagement objectives.
Developing and delivering a year-round marketing plan of above and below-the-line activation to ensure F1’s brand awareness and engagement metrics are met.
Developing close working relationships with the Promoters and key media Rights Holders in market throughout the year to identify opportunities to co-ordinate activities, and calendar planning.
Detailing the key requirements to support their needs on our owned and operated channels and maintaining contact reports, communicating priorities back to the wider marketing team.
Working with partners to achieve distribution of F1 promotional assets via their channels including brand campaigns, and F1 Sprint and F1 Academy messaging where appropriate.
Developing strong relationships with the marketing teams for F1 Arcade, F1 Exhibition and F1 Drive, working with them to ensure the F1 brand is being clearly represented in their experiences.
About You
Significant recent integrated marketing experience with a consumer facing sports or entertainment brand in The Americas is essential.
Strong account management skills (client or agency side) in a fast-paced industry (sports, media, or entertainment)
Ability to interpret insight and to translate a global strategy for market-level execution.
Excellent communication, and interpersonal skills, able to inform, influence and collaborate at all levels of the organisation.
Strong multi-tasking and cross functional working skills, with the need to balance commercial pressures with brand needs.
Will have worked with or for creative / media agencies, with ability to write clear briefs and project manage.
Expert campaign planning and execution skills.
Experience with influencer and content marketing, as well as more traditional above and below the line marketing channels.
Strong brand management and brand consistency skills.
Division:
Commercial
For more detail, salary and company information, use the apply link
