POSITION TITLE: Digital Marketing Engagement Coordinator
DEPARTMENT: Motorsports Event Management
REPORTS TO: Vice President, Promoter Relations & MEM
POSITION LOCATION: Detroit, MI
FLSA STATUS: Exempt
WORKER CATEGORY: Full Time
COMPANY SUMMARY:
Penske Entertainment is a leading provider of world-class sports and entertainment. The organization consists of three prominent entities:
- Indianapolis Motor Speedway is the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
- INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
- IMS Productions is a multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
- Motorsports Event Management promotes major events featuring premier motorsports series throughout the United States.
The Penske Entertainment experience is fast-paced, diverse and impactful. Through its business units, the organization reaches audiences on an international scale, focused on delivering exceptional experience from start to finish. Employees of Penske Entertainment are challenged daily in a demanding, yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition, and pageantry of the World’s Greatest Race Course and the premier open-wheel racing series.
POSITION SUMMARY:
The Digital Marketing Engagement Coordinator will support Penske Entertainment’s growing portfolio of racing events, including Detroit, Iowa, Nashville, and Arlington. This role is responsible for executing digital marketing campaigns—primarily through email and website content—to drive ticket sales and enhance fan engagement.
This position will manage the email marketing calendar, build and send email campaigns, maintain accurate website information, and collaborate with agency partners and internal teams across Ticketing, Operations, and Marketing. A strong understanding of email platforms, content strategy, and campaign performance metrics is essential, along with basic HTML and CMS experience.
The ideal candidate is detail-oriented, tech-savvy, and comfortable managing multiple projects in a fast-paced environment. Weekend hours and occasional travel will be required to support major event weekends.
SPECIFIC DUTIES:
- Email and database marketing execution to promote events, merchandise and initiatives.
- Management of distribution lists and audience segmentation, ensuring targeted and personalized communication.
- Ensure full compliance with consumer privacy laws/regulations
- Implementation of regular testing, through data-driven insights and optimization to refine content, ensure deliverability, inspire engagement, maximize efficiencies and conversions.
- Continual platform auditing to ensure content accuracy, consistent style and branding, and adherence to current best practices.
- Maintaining website content and site navigation via CMS tool
- Leverage marketing automation, CRM and website assets.
- Provide recommendations to improve the fan/customer journey and experience, offering new or improved capabilities that drive results.
- Manage Google Ads, provide basic web analytics reports
- Write first draft copy for web and email content
- Recommend different subject lines, content blocks, and up sell items for emails
- Build and send emails end to end – copy writing, image editing, basic HTML, Adobe Marketo
- Organize web content update calls with Ops, box office, and PR teams to ensure website information is accurate
- Take direction and input from multiple stake holders
- Provide estimates on tasks, communicate competing priorities, and manage/track your own work
- Weekends and after-hours are required during major events supported
- Communicate when unknowns become a risk to project timelines and need to be addressed
- Collaborate with internal and external customers, including the Ticketing, Marketing, Credentials, Premium Services, Guest Experience, and Event Management Departments as needed regarding project deliverables
- Make recommendations and communicate trade-offs and risks
- Stay up to date with new industry trends and share knowledge with others
- Write and maintain documentation as needed
QUALIFICATIONS:
Supervisory Responsibilities
- This position does not have supervisory responsibilities
Education
- Bachelor’s degree from an accredited university/college preferred, preferably in marketing or relevant program.
Skills/Experience
- A minimum of two to four years of relevant professional experience.
- Prior experience in email marketing, preferably in the sports, e-commerce, or entertainment industry.
- Experience with digital marketing platforms and tools, including Google Analytics, SEO software, Adobe Marketo, Salesforce Marketing Cloud, or similar email marketing systems.
- Ability to collaborate with design and development teams to implement website updates and enhancements.
- Strong understanding of segmentation, targeting, and personalization strategies in email marketing. Experience with a CRM or similar system to enrich customer records and build targeted segments is preferred.
- Analytical skills to interpret performance metrics and optimize campaign performance.
- Familiarity with marketing automation and customer relationship management (CRM) systems.
- Knowledge of industry regulations and best practices related to email marketing and website compliance.
- Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and engage stakeholders at all levels. This role requires the ability to understand strategic goals, share insights clearly, and foster open, transparent communication.
- The person who is selected for this position should be proactive, efficient, flexible, resilient, organized and a team player.
- The chosen individual must maintain high levels of integrity and confidentiality. They must be enthusiastic and committed to the company and its vision, mission, and values.
- Passion for motorsports and familiarity with INDYCAR events and fan base is a plus.
Travel/Work Hours
- General office hours are Monday – Friday, 8:30am – 5:00pm
- Longer hours and weekends required for major racing events
- Occasional travel to Nashville, Iowa, and Arlington may be required
- Penske Entertainment acknowledges that the need for flexibility varies across all companies/departments and is not best addressed by a one-size-fits-all work policy. As such, the company encourages supervisors to work with their employees to leverage flexibility as needed to support a healthy balance
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Physical demands are light, consisting primarily of sitting, standing, and walking.
- Must be able to lift up to 30 pounds.
- Must be able to see and hear in the normal range with or without correction and communicate verbally and in written form with great facility and must be able to be understood.
- Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Loud noise at times (race cars)
- Mostly inside a climate-controlled location, some exposure to walking outside in the heat
- Event support can consist of standing outside for an hour at a time in the heat or cold.
COMPANY BENEFITS:
Full-time employees enjoy a very competitive benefit package. Benefits include: Medical, Dental, Vision, 401(k) with company match, Paid Vacation, Paid Holidays, Company Paid Life Insurance, Parental Leave, and more.
EQUAL OPPORTUNITY EMPLOYER:
Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.
