POSITION TITLE: Website Content Specialist (Seasonal)
DEPARTMENT: Business Solutions
REPORTS TO: Senior Manager, Projects & Analytics
POSITION LOCATION: Indianapolis
FLSA STATUS: Non-Exempt
WORKER CATEGORY: Seasonal
COMPANY SUMMARY:
Penske Entertainment is a leading provider of world-class sports and entertainment. The organization consists of three prominent entities:
- Indianapolis Motor Speedway is the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
- INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
- IMS Productions is a multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
- Motorsports Event Management promotes major events featuring premier motorsports series throughout the United States.
The Penske Entertainment experience is fast-paced, diverse and impactful. Through its business units, the organization reaches audiences on an international scale, focused on delivering exceptional experience from start to finish. Employees of Penske Entertainment are challenged daily in a demanding, yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition, and pageantry of the World’s Greatest Race Course and the premier open-wheel racing series.
POSITION SUMMARY:
The Website Content Specialist will be responsible for making content updates across 5 different websites (IMS.com, DetroitGP.com, MusicCityGp.com, GpArlington.com, IndycarAtIowa.com). Website updates need to be accurate, timely, and reinforce brand objectives. The candidate will gain exposure to SEO, ADA compliance, UX, copywriting, and Google Analytics. Prior experience in any of these areas is preferred. All candidates should be organized and have good attention to detail. Updates will mostly be made using a website content management system. All candidates need basic HTML and website styling experience along with basic photo editing skills (crop, resize, etc.)
Great candidates will be very organized great communicators, with a UX and marketing mindset. The role will work closely with ticket operations, event operations, marketing, and public relations to receive, recommend, and implement website content updates. Having an interest in sports, live events, or motorsports will certainly add to job satisfaction, but is not required. The Business Solutions team supports and develops many high-profile websites and critical internal applications. This exciting position includes working alongside virtually all departments in our company, fulfilling a wide variety of business needs, and number of different projects.
The candidate will be responsible for continual self-training and learning new trends that apply to the digital marketing and website management ecosystem. A genuine interest in website technology, digital marketing, and UX along with a desire to continually learn more is required.
SPECIFIC DUTIES:
- Use Sitecore or similar CMS to make website updates
- Upload and edit images and PDFs needed for the website
- Take direction and input from multiple stake holders to keep the website updated
- Learn Google Analytics, SEO, and best practices for UX
- Participate in recurring stand-up meetings and retrospectives
- Provide estimates on work items, and manage/track your own work within a sprint
- Some weekends and after-hours are required during major IMS/INDYCAR events, especially during the month of May
- Communicate when unknowns become a risk to project timelines and need to be addressed
- Collaborate with internal and external customers, including the Ticketing, Marketing, Credentials, Premium Services, Guest Experience, and Event Management Departments as needed regarding project deliverables – often via demos, sprint reviews, and documentation
- Make recommendations and communicate trade-offs and risks
- Stay up to date with new industry trends and share knowledge with others
- Write and maintain documentation as needed
- Occasionally build emails in Adobe Marketo to support email marketing team.
- Other responsibilities as assigned to support live event
QUALIFICATIONS:
Supervisory Responsibilities
- This position does not have supervisory responsibilities
Education
- Bachelor's degree or candidate can be working towards a college degree
Skills/Experience
- Prior professional experience
- Excellent communication skills, organization skills, and attention to detail
- Ability to adjust and set priorities to meet deadlines
- High integrity and confidentiality
- Basic HTML and website styling experience
- Basic photo editing skills (crop, resize, etc.)
- Ability to collaborate with internal and external customers
- Ability to write and speak Spanish preferred not required
- Tools (any prior experience is preferred):
- Google Analytics, Sitecore, Wordpress, Photoshop, Figma, Adode XD, Adobe Marketo, Excel, Word, PowerPoint, Google Ad Manager, Google Search Console, Translation services
Travel/Work Hour/Flexibility
- General office hours are Monday – Friday, 8:30am – 5:00pm
- 20 hours a week is expected but more hours can be available if candidate’s schedule allows
- Longer hours and weekends required for the Month of May and other major racing events
- Penske Entertainment acknowledges that the need for flexibility varies across all companies/departments and is not best addressed by a one size fits all flexible work policy. As such, the company encourages supervisors to work with their employees to leverage flexibility as needed to support a healthy balance
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Physical demands are low. Must be able to lift, push and pull up to 10 lbs.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Loud noise at times (race cars)
- Mostly inside a climate-controlled location some exposure to walking outside in the heat
- Event support can consist of standing outside for an hour at a time in the heat or cold.
EQUAL OPPORTUNITY EMPLOYER:
Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.
