Position Summary:
The Marketing Director plays a strategic and hands-on role in driving the team’s marketing efforts. This position is responsible for partnership management, CRM database and media metrics oversight, content creation, crisis management, and brand strategy execution. The ideal candidate will blend strong relationship management skills with strategic thinking and analytical expertise to enhance the team’s commercial performance and brand visibility.
Responsibilities:
Key Responsibilities:
1) Partnership Management & Team Marketing
Develops and implements integrated marketing campaigns to promote the team, drivers, and sponsors across digital marketing, social media, content creation, public relations, and fan engagement initiatives.
Cultivates and manages strategic partnerships that align with the team’s brand objectives, maximizing commercial value.
Serves as the primary liaison for sponsors, ensuring clear communication, expectation management, and alignment with strategic activation plans.
Maximizes sponsor visibility and return on investment (ROI) through activation across on-track branding, digital channels, hospitality events, and promotional initiatives.
Oversees the execution of sponsorship agreements, ensuring sponsors receive contracted benefits such as branding, digital exposure, merchandise integration, and VIP experiences.
Supports sponsorship negotiations, renewals, and upselling opportunities while ensuring contracts are legally sound and mutually beneficial.
Stays informed about industry trends, competitor sponsorships, and emerging marketing opportunities to enhance the team’s market position.
2) Content Creation
Leads the content strategy to align with overall marketing objectives, ensuring consistency in brand messaging across all platforms.
Creates and curates compelling content, including team news, driver insights, behind-thescenes stories, and sponsor highlights, to enhance engagement.
Expands the team’s network by connecting with key industry stakeholders, potential partners, and media representatives to increase visibility and business opportunities.
3) Branding
Maintains and enforces the team’s brand identity, ensuring consistency in logos, colors, typography, and messaging across all materials and platforms.
Oversees the creation of marketing collateral, including promotional videos, merchandise, brochures, and signage, ensuring effective sponsor integration while upholding brand integrity.
Ensures adherence to brand guidelines in all communications, merchandise, digital assets, and sponsor activations.
4) Budget Management
Manages the annual marketing budget, aligning financial plans with organizational objectives.
Oversees sponsor activation and hospitality budgets, optimizing resource allocation to maximize impact while maintaining financial discipline.
Monitors expenditures, identifies cost-saving opportunities, and analyzes variances between actual and budgeted amounts.
5) Additional Responsibilities
Manages the team’s Crisis Management Plan, ensuring preparedness for unexpected situations.
Supports additional marketing and business initiatives as directed by the Team Principal or designee.
Travels to all race events and tests as required.
Requirements:
2+ years of marketing experience, preferably in a fast-paced, high-pressure environment.
Strong communicator with exceptional relationship-building skills.
Highly organized with keen attention to detail.
Innovative and collaborative mindset.
Ability to multitask, prioritize effectively, and meet tight deadlines.
Physical Requirements and Body Mechanics
As part of our Indy racing team, this role involves physically demanding tasks that require strength, coordination, and safe body mechanics. Candidates must be able to:
Lift, carry, push, and pull up to 50 pounds frequently and occasionally heavier loads, utilizing proper lifting techniques to prevent strain or injury.
Demonstrate the ability to perform repetitive motions including bending, kneeling, and twisting, especially in tight or confined spaces, while maintaining proper posture and body mechanics.
Safely handle tools, equipment, and racing components, ensuring ergonomic handling to minimize risks of musculoskeletal injuries.
Be prepared to work in a fast-paced environment, often in varying weather conditions, while adhering to safety protocols related to body positioning and movement.
Proper body mechanics are critical to maintaining the safety and performance of our team. Training in safe lifting techniques and ergonomic practices will be provided to support team members’ well-being.
OUR VALUES
Embracing our shared values defines our identity as forward-thinkers at JHR. You embody the essence of accessibility, inclusivity, and humility (Rock the Compassion). You possess a keen awareness of our world, nurturing a proactive spirit to foster positive change (Show heart and hustle). Honesty, trustworthiness, and authenticity are your hallmarks (Champion Integrity). With ambition, agility, and a penchant for innovation, you pave the way for the unique JHR approach (Chart the Unchartered). Recognizing that unity propels us farther, you prioritize the JHR family (Family Comes First).
We invite you to apply for this exciting opportunity at Juncos Hollinger Racing. Join us in shaping the future of racing and be a part of a dynamic team that embodies our core values. To apply, please send us your resume.
Equal Opportunity Employment
JHR is fully committed to adhering to equal employment opportunity and nondiscrimination principles, in compliance with federal labor laws. We are mandated by federal law to actively engage, recruit, and offer equal opportunities to individuals who meet the qualifications, irrespective of their race, color, religion, sex, national origin, age, veteran status, genetic information, disability, or any other legally protected status. Furthermore, we are obligated to uphold certain recordkeeping and reporting standards, which necessitate us to request employees to voluntarily self-identify their race/ethnicity and gender.
In order to assist us in fulfilling our obligations for recordkeeping and reporting as mandated by federal and state laws, please respond to the inquiries below. It is important to note that providing this information is entirely voluntary, and choosing not to disclose it will not result in any negative consequences. The data collected will be used solely in ways that are consistent with the provisions of applicable laws, executive orders, and regulations.
JHR does not intend to solicit applications or employ individuals under 18, and JHR does not knowingly collect Personal Data from candidates under 18. Any individuals under the age of 18 must have consent from their parent or guardian to apply for job opportunities at JHR or work at JHR. If a parent or guardian becomes aware that his or her child has provided JHR with Personal Data without their consent, he or she should contact JHR at careers@juncoshollinger.com if they ever become aware that a child under 18 has provided JHR with Personal Data, JHR will take steps to delete such information from JHR’s files.
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