Team Penske’s Social Media & Digital Content department oversees the team’s social media strategy and all related content development (photo, video and graphic design) for social, as well as team and partner requests, across all series in which Team Penske participates. Those on the team are provided a unique opportunity to be a creative storyteller for a top-tier professional sports team.
Team Penske’s social profiles have a combined ecosphere of more than five million followers and growing. In addition to keeping external audiences apprised of all things Team Penske, the Social Media & Digital Content team also serves as a key resource for Team Penske’s Marketing department, which helps foster relationships with the team’s 45+ corporate partners. This also extends to working through relevant social strategy and storytelling needs with the team’s drivers, collaborating closely with the team’s public relations representatives.
The Digital Content Creator & Social Strategist will help guide the strategy and growth for Team Penske’s social properties, in addition to developing relevant content to support those needs and goals. This includes in-house content ideation and production through graphics, photography and video, as well as tactful social execution mindful of needs across the team, its partners and key stakeholders. The ideal candidate will have 3+ years of experience related to social media strategy and marketing, as well as a foundation and passion for content creation. The role will require travel.
Responsibilities:
- Create, ideate and produce original photo and video content for Team Penske’s social channels, as well as driver and partner ecosystem.
- Assist in the maintenance and execution of Team Penske’s social media channels alongside the team’s Social Media Coordinator.
- Understand social media guidelines and best practices to develop content within the guidelines of the designated platforms, as well as utilize current trends to guide production.
- Serve as a liaison with public relations representatives, team partners and account managers, as well as leadership across the team’s various competition departments, to understand content needs and relevant KPIs to produce content that can be utilized for various campaigns.
- Participate actively in internal meetings, as well as partner meetings, to come up with new and engaging ways to showcase our team, drivers and partners.
- Work closely and collaboratively with other team members -- within the Social & Content department and Marketing team as whole -- on ideation, content production and deadline expectations.
- Support development and management of team’s editorial calendar which includes applicable dates and milestones to drive content ideation and production.
- Actively researches emerging video and graphic trends and technology to find opportunities for implementation and position Team Penske as a content leader.
- Contribute to the production of recurring and milestone graphics for Team Penske social media channels with intention to inform, educate and engage the audience.
- Act as a liaison with sanctioning bodies and broadcast partners to understand guidelines for shooting at events, as well procuring licensed/archived video for team use and relevant projects.
- Possess the ability to plan and prepare content production needs for upcoming projects including location/venue scouting and equipment (cameras, lighting, audio, grip, etc.) management.
- Lead planning process for yearly content capture and team-owned production days with support from the overall communications team. This includes working closely with third-part production companies to coordinate future projects.
- Maintain a knowledge and understanding of Team Penske social performance metrics and relevant reporting to take a strategic approach to content development and support social performance metric collection and reporting.
- Understand privacy restrictions when shooting at a place of business (i.e. race shop).
- Travel, as needed, to capture content both at track and relevant events and appearances that spotlight key moments for the team, partner and drivers.
- Adapt to changing circumstances and schedules to be a team player, sometimes performing duties as assigned.
- Adherence to all company policies and procedures.
Requirements:
- Bachelor's degree or equivalent work experience within the field.
- Minimum 3+ years of relevant experience, specifically within content production and/or social media/digital strategy roles. Sports experience preferred.
- Firm understanding of social platforms and a strategic approach to social planning and execution.
- Advanced level experience and proficiency using the Adobe Creative Suite (including Photoshop, Illustrator, After Effects, Premiere, etc.).
- Ability to produce, edit and direct a project independently from start to finish.
- Experience in professional equipment to produce photo, video and graphics.
- Previous experience working with production companies.
- Excellent interpersonal, verbal, and written communication skills; and the ability to communicate across all levels within an organization.
- Exceptional level of organization and attention to detail.
- Ability to work well with others in a cross-functional team environment.
- Self-starter and highly motivated to succeed.
- Maintain the company’s professional image and message at all times.
- Ability to work weekends and travel as required; mostly race weekends (both NASCAR and INDYCAR, in addition to IMSA) with some weekday travel required.
